Monday, 30 September 2013

Qualitative Survey Responses

I carried out a survey with some members of my target audience (both male and female aged 16-19) to gather quantitative data on what my readers would like to see on my magazine. 

1. What kind of colour scheme do you find attractive on a magazine?



2. Do you prefer a contents page which is mainly images or mainly words?



3. What sorts of artists would you like to see in a magazine, can you give any examples?



4. What gender would you prefer to see as the main cover star?




5. Do you prefer to see lots of cover lines or minimal on a front cover?



6. Do you prefer the language used to be formal or informal?



7. On a double page spread, do you prefer little writing and lots of images, or the other way round?



I then showed some of my target audience group questions about the following front covers of existing music magazines with a similar genre to my own: 


8. Which of these front covers appeals to you most? Why?



9. Which aspects of these do you dislike? Why?



10. Do you prefer the cover star to have an invitational pose like Lana Del Rey or a super-smiler pose like the Kings of Leon?



By carrying out this survey I have gathered some quantitative data about what my target audience would like to see in my magazine and what would be effective, this is extremely useful as I have direct opinions of a group of people who fall into the category of my target audience and this will help me to decide on a number of things for my own work, such as not having a cluttered front cover and to use informal language as it is more appealing.

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