Evaluation Question 3

What kind of media institution might distribute your media product and why?

Existing publications by Bauer

During my research and planning, I looked into lots of different media institutions which produce magazines in order to identify which ones would be suitable for my product and likely to distribute it. From this research  I came to the decision that Bauer Media would be the institution to distribute my magazine as it is familiar with producing magazines and has a huge variety of publications in genres such as lifestyle and sport, however despite producing some of the most popular music magazines on the shelf like Q and Kerrang, there is a gap in the market here for my product. They do not produce any magazines aimed at an audience as young as mine (around 16-19) and although Q has similarities to my genre, it is not the same as mine is more similar to NME in terms of being aimed at a younger audience with an interest in the genre of alternative music. Bauer Media has other media platforms relating to music such as radio stations so they are extremely familiar with how this industry and marketing works giving the company an edge on its competitors, therefore despite not having any titles like my own currently, there would be no real issues with marketing it at the target audience. This is largely because on a whole the institution covers a broad readership of audience types and this is something which my magazine also incorporates as it has many music genres within it.

This snippet from the website outlines how successful the institution is compared with it's competitors and this alone assures that my magazine would be a success as this institution understand exactly how to engage an audience and market a product so it is a success and creates revenue.

As stated on the website, Bauer media is  one of the most competitive and established institutions

IPC is another successful institution which is responsible for publications such as NME. Despite this being fairly similar to my magazine in terms of target audience and genres included so would be extremely familiar with how to advertise and create appeal with this kind of magazine, I chose not to go for this publisher as I did not want there to be any direct competitor for Beat which would result in the sales and revenue of the product being split, as very similar people are targeted for both. Instead of this I would prefer an institution like Bauer, which is as highly successful, to publish my magazine as it would be the only one of its kind from this company and therefore much more focus would go into it.




An important consideration for my magazine is how to best distribute it in order for it to attract a broad readership and generate lots of sales. This can be done in a number of ways, I have shown examples of this in a short Animoto video and elaborated on the details of these methods in the following Prezi presentation.



Magazine Distribution