Who would be the audience for your media product?
The target audience for Beat is young people in the age range of around 16-19. This target audience would include both genders and specifically music fans of a few genres, mainly chart music, but also alternative music, dance and more. In order to ensure my magazine would appeal to this target audience I have chosen, I had to research into the lifestyle of these people so that I could create content and design which would attract them and be suitable for its purpose. I created a questionnaire which I asked some members of my target audience to fill in in order to come up with an audience profile.
They would spend their money on the latest fashions, vintage style products, makeup, concert/festival tickets and the latest technology. They would prefer to spend their free time socialising with friends and family through things such as parties, gigs, going to the cinema, for meals or shopping and spend their money mainly on fashion, food, makeup, concerts and alcohol. Another important attribute of my target audience is that they have a keen interest in keeping up to date with the latest news in terms of celebrities and popular cultures. They would use social networking sites like Twitter, Instagram, Facebook and Tumblr frequently to keep up to date with such things and keep in touch with friends. Typically they would be of a working class background, and likely to be students either at A level, or university stage. Reflecting this would be the sorts of TV shows they are interested in watching, British such as Made in Chelsea, Skins and The Inbetweeners as well as popular American shows such as Keeping Up With The Kardashians and Breaking Bad, which are not all but largely targeted at a group in my chosen age range. From the questionnaire I carried out it can be seen that my target audience particularly enjoy movies in the genres of rom coms, comedies and horrors as these are easy to watch and full of entertainment, something I similarly tried to apply to my magazine in order to satisfy the needs of the audience in this way, by making my magazine easy to understand and navigate around as well as being packed with features to keep them entertained. The fashions they would be like would be both high fashion combined with popular trends and also quite classical vintage style clothes such as the fur jacket that my main model is seen wearing on my contents page and double page spread. The types of clothes shops my target audience would shop in would be largely mainstream high street stores such as Topshop for girls, Zara, Urban Outfitters and H&M for both genders. They would have an interest in keeping up to date with new fashions but also new music, by discovering up and coming artists and helping spread the word through networking sites, acting as opinion leaders They would be interested in a wide range of music genres, including popular chart music such as Beyoncé and Jay Z, alternative music like Arctic Monkeys and The xx, and also dance/house music such as Ben Pearce.
My magazine would appeal to my target audience as it includes a huge range of music artists and therefore genres - there is something for everyone, and the models used are of a similar age range and would have similar interests to them so it would therefore feel very relatable, current and personal to them, reflected in the articles featured such as 'Festival Update' and also the style of clothing, hair and makeup they are wearing. This is related to the two paradoxes of a star, that they should be ordinary and extraordinary, and also available but unavailable, and my models are successful in this as they feel relatable to my audience but at the same time they are separated by their status which makes them seem something for the audience to aspire to be like.
Based on this target audience, I have asked people who would fit into this group to give me some feedback on my final products in order to find out how successful I have been in catering to their wants and needs. The following videos contain positive reasons as to why these members of my target audience like my products and would be interested in buying them regularly, as well as, if there were any, some improvements I could make in order for them to be even more keen on my magazine.
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| Results of audience profile survey |
They would spend their money on the latest fashions, vintage style products, makeup, concert/festival tickets and the latest technology. They would prefer to spend their free time socialising with friends and family through things such as parties, gigs, going to the cinema, for meals or shopping and spend their money mainly on fashion, food, makeup, concerts and alcohol. Another important attribute of my target audience is that they have a keen interest in keeping up to date with the latest news in terms of celebrities and popular cultures. They would use social networking sites like Twitter, Instagram, Facebook and Tumblr frequently to keep up to date with such things and keep in touch with friends. Typically they would be of a working class background, and likely to be students either at A level, or university stage. Reflecting this would be the sorts of TV shows they are interested in watching, British such as Made in Chelsea, Skins and The Inbetweeners as well as popular American shows such as Keeping Up With The Kardashians and Breaking Bad, which are not all but largely targeted at a group in my chosen age range. From the questionnaire I carried out it can be seen that my target audience particularly enjoy movies in the genres of rom coms, comedies and horrors as these are easy to watch and full of entertainment, something I similarly tried to apply to my magazine in order to satisfy the needs of the audience in this way, by making my magazine easy to understand and navigate around as well as being packed with features to keep them entertained. The fashions they would be like would be both high fashion combined with popular trends and also quite classical vintage style clothes such as the fur jacket that my main model is seen wearing on my contents page and double page spread. The types of clothes shops my target audience would shop in would be largely mainstream high street stores such as Topshop for girls, Zara, Urban Outfitters and H&M for both genders. They would have an interest in keeping up to date with new fashions but also new music, by discovering up and coming artists and helping spread the word through networking sites, acting as opinion leaders They would be interested in a wide range of music genres, including popular chart music such as Beyoncé and Jay Z, alternative music like Arctic Monkeys and The xx, and also dance/house music such as Ben Pearce.My magazine would appeal to my target audience as it includes a huge range of music artists and therefore genres - there is something for everyone, and the models used are of a similar age range and would have similar interests to them so it would therefore feel very relatable, current and personal to them, reflected in the articles featured such as 'Festival Update' and also the style of clothing, hair and makeup they are wearing. This is related to the two paradoxes of a star, that they should be ordinary and extraordinary, and also available but unavailable, and my models are successful in this as they feel relatable to my audience but at the same time they are separated by their status which makes them seem something for the audience to aspire to be like.Based on this target audience, I have asked people who would fit into this group to give me some feedback on my final products in order to find out how successful I have been in catering to their wants and needs. The following videos contain positive reasons as to why these members of my target audience like my products and would be interested in buying them regularly, as well as, if there were any, some improvements I could make in order for them to be even more keen on my magazine.
Grace is a 17 years old female who fits in exactly with my everything highlighted in my audience profile, and gave feedback on my front cover.
Travis is a 16 year old male who is part of my target audience, having interests in all of the aspects highlighted in my audience demographic, and gave feedback on my contents page.
Emily is an 18 year old girl who is near the older end of my target audience group, however has interest in all of the free time activities and genres of music I have covered therefore fits in well with my target audience, and she gave me feedback on my double page spread.
This feedback has ensured to me that the products I have created are successful in being suitable and appealing to member of my target audience, as well as previous feedback I received throughout the process of creating my designs which is recorded earlier in my blog.
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